The Writing Edge for Business Writers: 6/30/17

Jun 30, 2017 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on storytelling and using MS Word.

From Erica Keswin: Use Stories from Customers to Highlight Your Company’s Purpose

“Leaders commonly try to influence their company culture with a lofty statement of purpose. But despite the time and money an organization pours into crafting its own special statement, the result is often vague and generic — it sounds like every other well-meaning company’s purpose statement. One simple way around this is to highlight specific stories that illustrate the values leaders want to emphasize. Stories are free, always available, and are such a core part of our human DNA that they automatically make us feel good. Especially when they’re true. And best of all, when a company brings true stories to light, the culture becomes one of paying attention. Leaders and managers learn to keep their eyes and ears on what’s most important — the real experiences of real people.”

From my blog: How to tell a story to your kids or your customers

From Lynette M. Smith: Common Formatting Issues in Microsoft Word: Four Easy Tips for Authors

“Basic formatting knowledge will serve you well throughout your writing career. If you perform some types of basic formatting on your manuscript, you’ll not only prevent distractions as you focus on quality writing, but you’ll likely save money too. Here’s why.”

Wally’s Comment: Lynette has worked on books for two (soon to be three) of my clients. She is one of the very best book editors I’ve worked with in more than four decades of publishing. You can find out more about her services here.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence