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	<title>Comments for Wally Bock&#039;s Zero Draft</title>
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	<link>http://writingabookwithwally.com</link>
	<description>Discover what you need to know to create or acquire writing that drives business</description>
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		<title>Comment on Blog Posts: Tips and Wisdom by 5/18/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/writingabusinessblog/blog-posts-tips-and-wisdom/#comment-9095</link>
		<dc:creator>5/18/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Sat, 18 May 2013 16:11:31 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=2190#comment-9095</guid>
		<description>[...] Blog Posts: Tips and Wisdom Two great sources of short posts are tips from you and wisdom from others. Be careful, though, it&#8217;s easy to over-commit. [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog Posts: Tips and Wisdom Two great sources of short posts are tips from you and wisdom from others. Be careful, though, it&#8217;s easy to over-commit. [...]</p>
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		<title>Comment on Advice from the Masters by Advice from the Masters: John Pierce &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/advice-from-the-masters/#comment-9081</link>
		<dc:creator>Advice from the Masters: John Pierce &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Wed, 15 May 2013 16:50:05 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?page_id=700#comment-9081</guid>
		<description>[...] more? Check out the complete list of Advice from the Masters posts.    Posted by Wally on May 15, 2013 Tagged with: Advice from the Masters, Writing [...]</description>
		<content:encoded><![CDATA[<p>[...] more? Check out the complete list of Advice from the Masters posts.    Posted by Wally on May 15, 2013 Tagged with: Advice from the Masters, Writing [...]</p>
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	<item>
		<title>Comment on Advice from the Masters by Blog Posts: Tips and Wisdom &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/advice-from-the-masters/#comment-9071</link>
		<dc:creator>Blog Posts: Tips and Wisdom &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Mon, 13 May 2013 16:36:53 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?page_id=700#comment-9071</guid>
		<description>[...] else that will help your reader. Quotes are the most common. I do them on this blog as &#8220;Advice from the Masters&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] else that will help your reader. Quotes are the most common. I do them on this blog as &#8220;Advice from the Masters&#8221; [...]</p>
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		<title>Comment on Checking the Facts: The Chivas Regal Story by ML</title>
		<link>http://writingabookwithwally.com/writingabook/checking-the-facts-the-chivas-regal-story/#comment-9060</link>
		<dc:creator>ML</dc:creator>
		<pubDate>Sun, 12 May 2013 00:01:18 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=1210#comment-9060</guid>
		<description>Thanks!</description>
		<content:encoded><![CDATA[<p>Thanks!</p>
]]></content:encoded>
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		<title>Comment on Writing Blog Posts: 6 Tips by 5/11/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/writingabusinessblog/writing-blog-posts-6-tips/#comment-9058</link>
		<dc:creator>5/11/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Sat, 11 May 2013 14:39:38 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=2164#comment-9058</guid>
		<description>[...] Writing Blog Posts: 6 Tips Last week a friend asked for advice on writing blog posts. Here are six tips. [...]</description>
		<content:encoded><![CDATA[<p>[...] Writing Blog Posts: 6 Tips Last week a friend asked for advice on writing blog posts. Here are six tips. [...]</p>
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		<title>Comment on Checking the Facts: The Chivas Regal Story by Wally</title>
		<link>http://writingabookwithwally.com/writingabook/checking-the-facts-the-chivas-regal-story/#comment-9057</link>
		<dc:creator>Wally</dc:creator>
		<pubDate>Sat, 11 May 2013 13:54:38 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=1210#comment-9057</guid>
		<description>I didn&#039;t mean to suggest that there was some list of &quot;verifiable&quot; examples. In the book mentioned in the post, we used an example of pricing in an Indian jewelry store that was reported by Dr. Robert Cialdini in his book on the psychology of persuasion. Lots of people study pricing and many of those studies deal with the psychological effect of price. The behavioral economists, especially Richard Thaler and Dan Ariely share many examples. You&#039;ll find a treasure trove of examples and insights in&lt;a href=&quot;http://www.amazon.com/dp/080909469X/&quot; rel=&quot;nofollow&quot;&gt; Priceless: The Myth of Fair Value (and How to Take Advantage of It)&lt;/a&gt; by William Poundstone.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t mean to suggest that there was some list of &#8220;verifiable&#8221; examples. In the book mentioned in the post, we used an example of pricing in an Indian jewelry store that was reported by Dr. Robert Cialdini in his book on the psychology of persuasion. Lots of people study pricing and many of those studies deal with the psychological effect of price. The behavioral economists, especially Richard Thaler and Dan Ariely share many examples. You&#8217;ll find a treasure trove of examples and insights in<a href="http://www.amazon.com/dp/080909469X/" rel="nofollow"> Priceless: The Myth of Fair Value (and How to Take Advantage of It)</a> by William Poundstone.</p>
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		<title>Comment on Checking the Facts: The Chivas Regal Story by ML</title>
		<link>http://writingabookwithwally.com/writingabook/checking-the-facts-the-chivas-regal-story/#comment-9046</link>
		<dc:creator>ML</dc:creator>
		<pubDate>Thu, 09 May 2013 13:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=1210#comment-9046</guid>
		<description>What are those other &quot;verifiable examples&quot; similar to Chivas? Please share.</description>
		<content:encoded><![CDATA[<p>What are those other &#8220;verifiable examples&#8221; similar to Chivas? Please share.</p>
]]></content:encoded>
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		<title>Comment on 6 Steps to Becoming a Good Writer by Blogging: List Posts &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/writing-skills-and-tools/6-steps-to-becoming-a-good-writer/#comment-9044</link>
		<dc:creator>Blogging: List Posts &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Wed, 08 May 2013 16:43:59 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=1109#comment-9044</guid>
		<description>[...] 6 Steps to Becoming a Good Writer [...]</description>
		<content:encoded><![CDATA[<p>[...] 6 Steps to Becoming a Good Writer [...]</p>
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		<title>Comment on Writing Tip: Read Your Writing Aloud by Writing Blog Posts: 6 Tips &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/writing-tips/read-your-writing-aloud/#comment-9031</link>
		<dc:creator>Writing Blog Posts: 6 Tips &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Mon, 06 May 2013 16:40:14 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=210#comment-9031</guid>
		<description>[...] Reading your post aloud lets your mouth catch things your brain will miss. As William Zinsser told us: &#8220;People read with their ears, whether they know it or not.&#8221; That means you should do some of your writing with your voice. [...]</description>
		<content:encoded><![CDATA[<p>[...] Reading your post aloud lets your mouth catch things your brain will miss. As William Zinsser told us: &#8220;People read with their ears, whether they know it or not.&#8221; That means you should do some of your writing with your voice. [...]</p>
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		<title>Comment on Blog Writing: Get going! by 5/4/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</title>
		<link>http://writingabookwithwally.com/writingabusinessblog/blog-writing-get-going/#comment-9018</link>
		<dc:creator>5/4/13: My Recent Writing on Writing &#187; Wally Bock&#039;s Zero Draft</dc:creator>
		<pubDate>Sat, 04 May 2013 13:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://writingabookwithwally.com/?p=2140#comment-9018</guid>
		<description>[...] Blog Writing: Get going! After the headline, you&#8217;ve only got a few seconds to grab your reader&#8217;s attention. Don&#8217;t waste it on preliminaries. [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog Writing: Get going! After the headline, you&#8217;ve only got a few seconds to grab your reader&#8217;s attention. Don&#8217;t waste it on preliminaries. [...]</p>
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