The Writing Edge for Business Writers: 4/1/16

Apr 1, 2016 | Everything Else

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on marketing your books and questions to ask when starting a blog.

From Chip MacGregor: What Are the Lessons You’ve Learned About Marketing Your Books?

“The single most important lesson I’ve learned when marketing my own books is to create a checklist and work through it. When I fail to do that, I skip some things or duplicate others. I also tend to push off the tasks I don’t enjoy. So make a checklist, have each task clearly written down, and assign it to a person and a date. Then work your checklist. The most helpful thing I know.”

From Elvis Michael: 7 Questions to Ask Yourself When Starting a Blog

“We had covered 5 questions to ask yourself when starting a blog several years ago. Although not much has changed in 2016, there are some essential things to keep in mind now more than ever.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence