The Writing Edge for Business Writers: 11/17/17

Nov 17, 2017 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on using Goodreads and writing and publishing a book.

From Frances Caballo: Goodreads Quick Start Guide for Indie Authors

“At its core, Goodreads is all about the reader, not about using this platform to hawk your books. If you intend to start a Goodreads account for the purpose of merely acquiring readers and selling more books, you won’t succeed.”

From Denise Lee Yohn: What You Need to Know About Writing and Publishing a Book

“Last week marked the one-year anniversary of the launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Writing, publishing, and launching the book was extremely rewarding — it was also a learning experience. Since this was my first book, I learned a lot of lessons the hard way so I thought I’d share what I wish I had known before I started on the journey.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Daphne Gray-Grant

Becky Robinson’s Weaving Influence