The Writing Edge for Business Writers: 9/7/18

Sep 7, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on marketing your nonfiction book.

From Penny Sansevieri: Five Things You Must Do if You’re Writing Non-Fiction

“Writing non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs. But non-fiction books, and the associated book marketing, requires a bit more effort than writing and marketing a fiction book does. Because non-fiction book marketing is a whole different animal.”

Wally’s Comment: Penny is one of THE book marketing experts. I’ve found that when she says that something is important, it is important.

Here’s a link to my recent post on how “Little Writing Tools that can Make a Big Difference.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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