Category: Writing A Book

Hail to the Semi-Pro Writer

  |   Writing A Book

Our word “amateur” comes from the Latin for “love.” That’s why we use it for somebody who loves what they do, even though they may not get paid for it. My friend and client, Rod Santomassimo is an amateur lacrosse player. That’s a picture of him playing the sport he played passionately in high school, at  »  Read More

Writing a Book: The Peshtigo Principle for Authors

  |   Writing A Book

Quick, what was the most devastating fire in American history? If you answered the Great Chicago Fire that started on August 8, 1871, you’re wrong. It wasn’t even the most devastating fire that week. While the Great Chicago Fire was burning, an even more horrific fire was raging 250 miles to the north, around  »  Read More

Writing a Book: Use AIDA to make your book sing

  |   Writing A Book

For decades, marketers have used the AIDA formula to craft persuasive marketing copy. It has nothing to do with opera. The letters stand for Attention, Interest, Desire, and Action. You can use those letters with some slightly different meanings to craft excellent book chapters. Both formulas work because they take  »  Read More

Writing a solid business book

  |   Writing A Book

Olga Mizrahi reached out to me on Twitter to ask the following question: “With all your experience, what are the top three qualities you look for in a solid business book?” I gave her a quick reply on Twitter, but the question deserves a more detailed answer. Here it is. People read business books to solve a problem or  »  Read More

Writing a Book: Thinking about that book you want to write

  |   Writing A Book

Most people don’t decide to write a book all at once. Usually there’s a long period of “Someday I’d like to” thinking about a book. Then, usually, something happens that shifts the thinking from “someday” to “I want to write a book.” That’s when the serious thinking starts, and the holiday season is a  »  Read More

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