Category: Writing A Book

Writing a Book: Do you want your feedback now or later?

  |   Writing A Book

For years, Fram Oil Filters ran ads that suggested that you could “Pay me now or pay me later.” Those ads aren’t entertaining as the Frampa ads, but they make an important point. The Fram ads were about preventative maintenance. You could pay a small amount now to maintain your engine with a Fram oil filter. Or, you  »  Read More

Writing a Book with an Accountability Partner

  |   Writing A Book

“The first principle is that you must not fool yourself – and you are the easiest person to fool.” – Richard Feynman Ain’t that the truth? It seems to be part of human nature that we arrange things in our head to make us appear like we’re performing better than we actually are. That can be deadly if you’re a  »  Read More

Why I can’t tell you how long it will take to write your book

  |   Writing A Book

My Options Review Sessions vary a lot from one client to another. People show up for those sessions with wildly different expectations and ideas and questions about writing and publishing a book. But you can be pretty sure that they all will ask two questions. The first one is “What’s this going to cost me?” The  »  Read More

Writing a Book: It doesn’t have to be a big book

  |   Writing A Book

When Keith hailed me, as I was out walking Toto the Terrierist, I assumed he wanted to chat about something in the neighborhood. I was wrong. Keith is recently retired from a long and successful career. He was thinking about writing a book to share some things he learned along the way. He downloaded my whitepaper on what  »  Read More

Writing a Book: 6 Things that Surprise Most First-Time Authors

  |   Writing A Book

Many of the people that I work with are writing their first book. Usually, they’re writing it to improve their reputation and their business. Part of my job is to help them understand the book-writing process, what a great book looks like, and what they need to do to get the best possible book written and published. Over  »  Read More

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