Before you embark on that book writing project, answer this question: Are you willing to live with the subject for the next ten years or more? If you write a good business book, that’s what you can expect. Here’s why.
The book becomes your brand
When you have a good business book, the title will become your brand. You’ll use it in your speech titles and workshops. It’s how people will know you.
Brands take time to build
Building a strong brand takes time. You can speed up the process with savvy marketing, but you’re going to put a lot of effort into brand building. You won’t want to throw that investment away.
Brands are multi-use but single impression
You can apply your brand to all kinds of products and services and your brand will usually attach easily and well. Every new product or service will strengthen your single impression.
Brands are freakishly hard to change
People are reluctant to let go of one brand and apply another to you, even if you think that’s a good idea. If you think building a brand is tough, try shifting to a new brand.
Passion builds profit
This may be the most important thing of all. Your passion for your topic will drive you to do the research, master the details, and put in the extra hours to create mastery and an excellent product.