8/3/13: The Writing Edge for Business Writers

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help. This week I’m pointing you to pieces on keys to successful blogging, going beyond Amazon, using social media to sell books, and 62 tips for social media marketing.

From Thought Leaders: 4 Keys to Successful Blogging
“If you’re a blogger, are thinking of blogging, or your company has a blog that you know isn’t all it could be, you’ll be happy to hear there are four simple keys to writing a great blog: atropine, Ovaltine, magazines, and nicotine.”

From FutureBook: Amazon is not a miracle cure for obscurity
“Whether an author is traditionally published or is ploughing their own furrow, it’s important that they engage with their book’s promotion. Putting a book up on Amazon, or any other retail platform, does not mean that anyone will notice. Every book is competing with thousands of others and Amazon does nothing to help new books gain traction.”

From Digital Book World: 5 Reasons Social Media Will Always Sell More Books
“Recently there has been a spate of research and opinion on social media and its effect – or lack thereof – on commerce. Attribution studies abound; critics of such “last-click conversion” studies point to “dark social” and the nuances of driving sales. I’ve been watching all of this with as open a mind as I’ve been able to muster and have come to the following conclusions: Nearly everything I’ve seen is incomplete, misinformed, or reflects an inability on the part of people and organizations to actually use social as opposed to just doing social; and that social media will always work for marketing and selling books (and ebooks).”

From Jeff Bullas: Social Media Marketing Tool Box: 62 Tips
“Social media marketing is moving from its exciting adolescent phase to a more mature grownup status”

Becky Robinson is my go-to friend and expert for launching business books. Every week, she publishes a book launch tip on her blog. This week’s tip is “Leverage Free Resources for Book Marketing.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Tools of Change for Publishing


Becky Robinson’s Weaving Influence

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