You can learn a lot from a good example. That’s why every week I highlight one great business blog. This week, it’s Jesse Lyn Stoner’s blog.
She calls her blog, “My Blog.” That sounds pretty prosaic and maybe like someone who takes the easy way out. But that just goes to show that appearances can be deceiving. What you will find there are some of the most carefully crafted blog posts in the universe.
Jesse does only one post a week on “My Blog,” but I bet she spends more time and effort on that post than many other bloggers do on five. It’s so well done, that the posts just seem natural.
That’s not easy to do. Jesse writes about serious topics where nuance matters. I imagine her process as something like an archeologist, taking time to gently brush away everything that obscures her point and then very carefully holding it up and turning it so the rest of us can see it clearly.
Here are some representative posts from the last year or so. Read them with an eye toward what you can learn from Jesse Lyn Stoner’s example. As you read, pay attention to the careful way posts develop. Observe the phrasing, too. They’re so well done that they’re transparent most of the time, so to understand what’s going on, you need to look closely.
Read, enjoy, and learn.
Was that helpful? If it was you may want to check the complete list of blogs I’ve reviewed.