“First the Earth cooled. And then the dinosaurs came, but they got too big and fat, so they all died and they turned into oil.”
Do your blog posts start out like that line from Airplane II?
You’ve only got a few seconds to grab your reader’s attention before he or she clicks off to something else. Don’t waste that time.
Lead with a quote that gets them thinking.
Lure them in with a question.
Make them laugh.
Make a provocative statement they may want to dispute.
Just don’t bore them. Get to your message quickly and powerfully.