Blogging: Pick a topic and an audience

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What should you blog about?

The standard advice is to “blog about something you love.” That can be good advice but not all by itself. Great business blogs build on more than just a love of topic.

Pick a business topic you love and can be expert on.

I love lots of things that I love but shouldn’t blog about. The same is true for you. Pick a business topic that fascinates you and that you can be expert on. If you’re blogging for business you want to stand out as someone who gives good advice.

Pick an audience of people you know and can help.

Knowing people means that you understand them and their challenges. When you know people well, you can craft posts that help them solve their problems and answer their questions. You can help them make progress.

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