1/31/14: The Writing Edge for Business Writers

  |   Better Writing Print Friendly and PDF

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on writing great headlines and writers expectations of traditional publishing and self-publishing.

From Jerod Morris: Could This Headline Technique Double Your Click-Throughs Too?
“My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more. Until I came across this headline:”

From Dana Beth Weinberg: Author Survey Results: Expectations of Traditional Publishing and Self-Publishing
“The 2014 Digital Book World and Writer’s Digest Survey asked authors whether particular outcomes were more likely with self-publishing or traditional publishing. The questions covered the topic areas of distribution and marketing, production, costs, and sales and earnings. I expected that authors would be divided into camps, champions of self-publishing and champions of traditional publishing. While some authors in the survey had direct experience with traditional publishing, self-publishing, or both, the perceptions on the whole were fairly and surprisingly consistent among the groups, with some differences for hybrid authors.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World


Becky Robinson’s Weaving Influence

Join The Conversation

What People Are Saying

There are no comments yet, why not be the first to leave a comment?