You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on writing great headlines and writers expectations of traditional publishing and self-publishing.
From Jerod Morris: Could This Headline Technique Double Your Click-Throughs Too?
“My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more. Until I came across this headline:”
From Dana Beth Weinberg: Author Survey Results: Expectations of Traditional Publishing and Self-Publishing
“The 2014 Digital Book World and Writer’s Digest Survey asked authors whether particular outcomes were more likely with self-publishing or traditional publishing. The questions covered the topic areas of distribution and marketing, production, costs, and sales and earnings. I expected that authors would be divided into camps, champions of self-publishing and champions of traditional publishing. While some authors in the survey had direct experience with traditional publishing, self-publishing, or both, the perceptions on the whole were fairly and surprisingly consistent among the groups, with some differences for hybrid authors.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.