Why should anyone agree with you?

Don’t just state your case. Support it. Here are three ways.

Use surveys, statistics, and academic studies to provide expert proof. When you use this kind of support, be sure to cite the source.

Tell stories and use examples that the reader can relate to. People project themselves into stories. That’s why stories are so powerful.

There are two kinds of quotes you can use to support your case. Quotes from authorities provide expert testimony. Quotes from people like the reader send the message that your point applies to them. No matter who said it, a pithy quote that sums up your argument is a great persuader.