You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on content marketing and creativity.
From Problogger: Content Marketing Smart – Why Your Blog Article is Just the Beginning
“Your blog article is just the beginning. Think about it as a river, and the rest of your content as streams coming off it. The source is great, but the streams spread wider and do totally different and amazing things.”
From Steven Pressfield: How I Get Ideas
“Herewith, ten idiosyncratic observations on the subject of generating ideas.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.