You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on SideShare and whether you should blog.
From Dave Paradi: SlideShare Best Practices: How to Turn Written Content Into a Winning Deck
“SlideShare was the ‘quiet giant of content marketing’ way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.”
Wally’s Comment: Dave is a PowerPoint expert. You may want to check out his blog, “Think Outside the Slide.”
From Ryan Estis: Is Blogging Worth It?
“I’m speaking to several hundred small business owners tonight in Cleveland. When I talk to entrepreneurs about my business and how I’ve used content marketing as a core sales strategy, one of the questions I always get is: ‘Is blogging worth it?’ Or, this version: ‘We had a blog for a couple of months. It didn’t seem to resonate with anyone, and we didn’t see any sales, so we stopped.'”
Wally’s Comment: You may also want to check out my posts, “Is blogging good for your business?” and “Business blogging benefits even if you never get a new client.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.