You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.
This week I’m pointing you to pieces on jargon, marketing experimentation, and Google+.
From Ryan McClead: The Legend of Jargon Hollow
“The teacher wanted as many adjectives and adverbs as we could use to describe the story, the characters, and the setting. The kid sitting next to me scooted his desk next to mine and we started writing. Everyone else turned in a page or two, but we wrote eight or nine pages and still probably had fewer sentences than any other team. I bet that was the worst and the most painstakingly descriptive paper ever written on the subject, but we got an A.”
From Digital Book World: Do You Have a Budget for Marketing Experimentation?
“Marketers who want to be successful selling books at scale in the future might need to act more like scientists than promoters.”
Wally’s Comment: This makes sense, but it’s not new. It’s what direct response marketers have been doing for a century.
From Jeff Bullas: How to Market your Content on Google Plus
“As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.