Capture the questions

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Answer their questions. Whether you’re writing a book or a blog or copy for your web site, questions are where great copy starts. Using questions to create great copy starts with capturing them.

When people ask you a question, capture it immediately. You won’t remember later. Write it down or record it.

When you make a presentation, capture the questions. You can have someone write down every question or record the program and have the questions transcribed later.

After you’ve captured questions put them somewhere where you can review them later.

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