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How To Become a Thought Leader

How To Become a Thought Leader

“You can see by our outfits that we are both cowboys. If you get an outfit, you can be a cowboy, too.” Nope. You don’t become a cowboy just by getting an outfit. And you don’t become a thought leader just by saying you are one. Declaring yourself a thought leader...

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5 Reasons You Shouldn’t Write a Book

5 Reasons You Shouldn’t Write a Book

Yes, everyone does have a book in them. That doesn’t mean that getting it out will be easy. You may imagine getting your book out as akin to opening the door to a cage and letting a bird fly away. Alas, it's more like mining ore, ripping it out of the ground, refining...

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Time to Make Your Summer Reading Plan for 2024

Time to Make Your Summer Reading Plan for 2024

We’ve seen the Flower Moon, the last full moon of Spring. Summer officially starts on June 20 this year. Maybe you think it “really” starts earlier, on Memorial Day. That’s the start of “psychological summer” for me. It’s time to make up your summer reading list....

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The Road To Writing a Book

The Road To Writing a Book

I’ve been a ghostwriter and book writing coach for over twenty years. During that time, I talked to dozens of people about the book they wanted to write and noticed a common pattern. They seem to take similar roads to writing their books. If you think you might want...

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Great Writing Is More Than Writing

Great Writing Is More Than Writing

"The process of writing is not the process of typing on the keyboard; it's the process of crawling around on my carpet, organizing my piles [of paper].” David Brooks’ quote sounds weird. We’re used to imagining the work of writing as some form of sitting or standing...

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The Magic of Creativity

The Magic of Creativity

It's a funny thing about creativity. The very things that make you successful in other areas can be the things that stifle the spirit of discovery. So much of our work is about busyiness, about doing things whether they make sense or not, just to feel like you're...

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