Carlos Amador wants to know more about copywriting. Here’s the email he sent me. “Mr. Bock, I read your review of Building a Story Brand and wanted to say thank you for your review, as it steered me towards purchasing the book. Are there any other books you would recommend for someone just learning copywriting?” As I  »  Read More

I don’t have anything against academics. I learned a lot from them. I don’t have anything against academics who are writers, either. Some of them, like Bob Sutton and Adam Grant, are among the best business writers on the planet. I don’t even have anything against academic writing. It’s fine for academics. But if  »  Read More

As far as I know, no one has ever asked my friend Dan the secret to becoming a great plumber. Same thing for Alan, who’s an electrician. People know that being an electrician or being a plumber means that you must master a craft. They don’t think that there’s a “secret” of any kind. For some reason, they think  »  Read More

Most people who write a book start with the same thought. “I should write a book someday.” That statement isn’t a plan. It’s more like a vague intent. The key word is “someday.” As Sam Horn reminds us, “Someday is not a day of the week.” For most people who have that thought, that’s all there is. Their  »  Read More