Why do you want to write a book?

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I was chatting with a friend at a party. I had just said that “Nobody makes money off book sales.” Just then, Charlie asked over my shoulder, “Then, why do people keep writing books?” Let’s start with some statistics. The last time I researched this, the average US nonfiction book sold less than 250 copies per  »  Read More

Writing Better: Books and Resources on Copywriting

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Carlos Amador wants to know more about copywriting. Here’s the email he sent me. “Mr. Bock, I read your review of Building a Story Brand and wanted to say thank you for your review, as it steered me towards purchasing the book. Are there any other books you would recommend for someone just learning copywriting?” As I  »  Read More

Writing a Book: Make Your Book a Conversation, not a Lecture

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I don’t have anything against academics. I learned a lot from them. I don’t have anything against academics who are writers, either. Some of them, like Bob Sutton and Adam Grant, are among the best business writers on the planet. I don’t even have anything against academic writing. It’s fine for academics. But if  »  Read More

Writing Better: Inspiration and Talent are Overrated

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As far as I know, no one has ever asked my friend Dan the secret to becoming a great plumber. Same thing for Alan, who’s an electrician. People know that being an electrician or being a plumber means that you must master a craft. They don’t think that there’s a “secret” of any kind. For some reason, they think  »  Read More

Thinking about Writing a Book?

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Most people who write a book start with the same thought. “I should write a book someday.” That statement isn’t a plan. It’s more like a vague intent. The key word is “someday.” As Sam Horn reminds us, “Someday is not a day of the week.” For most people who have that thought, that’s all there is. Their  »  Read More

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