I’ve got a great idea for a book! I hear that line a lot. After all, I’m a ghostwriter and a book writing coach. Most of the time when I hear it, I can almost see the visions of great riches dancing in the speaker’s head. Let’s start with reality. Nonfiction books rarely make money on book sales. Savvy  »  Read More

Pat yourself on the back when you finally finish your manuscript. You’ve come a long way and done a lot of work. You accomplished something that very few people do. You wrote a book. But you’re not an author yet. That won’t happen until your book is published. So, after you finish your manuscript, get ready for  »  Read More

Writing a great nonfiction book will take you more than a year of hard work. Before you commit to that project, you should think deeply about whether your book is likely to succeed. Think about who’s going to read your book and why. Think about whether there are enough people like your ideal reader to make the book a  »  Read More

Every publisher wants to sell books. That goes for self-publishers every bit as much as for legacy publishers. Publishers invest in authors. They spend money to cover the cost of publishing. They spend money on marketing and distribution. That goes for self-publishers every bit as much as for legacy  »  Read More