Too many business authors write their book and then figure out how to market it. If you want your book to be successful, do it the other way. Here’s what you can do to plan the marketing before you write your book. Who’s Going to Read Your Book? You probably have a rough idea in your head of who will read your book  »  Read More

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. You need to get the most value you  »  Read More

Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This is about the “read a lot” part. I include reading lists and book reviews that will help you do business more effectively and write better for business. In this post, I point you to reviews of  »  Read More

No matter what you’ve heard, people judge a book by its cover. When a potential reader sees the cover of your book, he or she decides whether to find out more about your boot. It doesn’t matter if your cover design costs $100 or $1,000. It also doesn’t matter if the cover design has won awards, or if your aunt Susie  »  Read More