The Long Game of Writing

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I didn’t know whether to puke or sit down and have a good cry or both. I was going through some old boxes, and I found manuscripts for a couple of the first articles I wrote over 50 years ago. Gosh, they were bad! It took a couple of minutes to realize that those articles illustrated something very good. They  »  Read More

Write the marketing copy before you write your book

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We were a third of the way through Jerry’s book when he started going off down a particularly tempting side path. I asked him a simple question, “Do you want to write the book we originally conceived or this new book that you’ve started writing?” Jerry decided the original concept was better and got back  »  Read More

You’ve got a book in you. Now what?

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“Everyone has a book inside them and, in most cases, that’s where it should stay.” That quote, or something very much like it, has been attributed to many writers. There’s Christopher Hitchens, Shelby Foote, Winston Churchill, Somerset Maugham, and a bevy of others. The truth is, if you can read a book  »  Read More

How will you measure the success of your book?

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“Can you guarantee that we’ll write a bestseller?” I’m a book writing coach, so I get that question a lot. I think it’s because most of the people who contact me think the only way to measure a book’s success is whether it’s a bestseller. That’s true even though most of them are  »  Read More

Answer these 4 questions to make your book a success

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Your book better be good. Today more business books are being published than ever before. And that’s just the tip of the iceberg. Your business book won’t compete only with other business books. It will also compete with every other way your readers learn about new and better ways to do business. There are  »  Read More

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