Once upon a time, if you wanted to have a book published, the only sensible choice was going with a traditional publisher. You could publish your own book, but that would come with the stigma of “vanity publishing.” Those days are gone for most business authors..
Today, most authors can self-publish, but that doesn’t mean it’s a good idea. Here are two situations that push you more toward self-publishing.
Self-publishing can make sense if you want more control over either the book or the process. Some people have special graphics or page layouts that are important. Others want to be able to change course in midstream as they learn about their topic, market, or the book writing process.
Self-publishing can make sense if you want to get to market quickly. With rare exceptions, you’ll have books available for sale sooner with self-publishing than with traditional publishing.
Self-publishing may make sense for you if you want more control or you want to reach the market more quickly.
Now It’s Your Turn
When do you think that self-publishing makes sense?