The Writing Edge for Business Writers: 3/20/15

Mar 20, 2015 | Profit

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on using media to sell books and how to get more traction for your book.

From Gina Rubinstein: 10 Tips on How To Use the Media To Sell Books

“In today’s guest post, media coach Gina Rubinstein shares her expertise in using the media to promote books.”

Author Description: Gina Rubinstein is a Los Angeles-based media coach. She is an Emmy Award-winning executive producer of reality television who has a second career helping authors, speakers and others to become engaging and confident on-camera.

From Becky Robinson: How To Get Greater Traction for Your Book

“One of the questions I’m asked most often is this one: how do you measure success? How do you quantify an ever expanding audience? The most basic and reliable measure is the size of an author’s email subscriber list. Authors who have a large email list of subscribers interested in their content have a larger pool of people to whom they are becoming a valuable resource. The size of their list often determines the success of their launch. A larger list equals more book sales during launch week, more Amazon reviews posted, and more social sharing and reach of a book.”

Wally’s Comment: Becky is my go-to person when it comes to promoting books in today’s world, where social media is so important.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence