You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.
You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better.. This week I’m pointing you to a post on why stories matter in business.
From David Grossman: Leaders Take Note! Stories Matter More Than You Might Think
“People want to know who you are before they will listen to what you have to say. And for new leaders in position, all stakeholders wonder, ‘Who is this person? And why should I believe and follow them?'”
Here’s a link to my recent post titled: “Writing a Book: Using Research.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.