The Writing Edge for Business Writers: 4/6/18

Apr 6, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to posts on how to explain complex ideas, the power of metaphor, and plain language.

From Matt Abrahams: Hit the Mark: Make Complex Ideas Understandable

“6 ways to communicate challenging concepts to an audience.”

Book Suggestion: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

From Steve Rathje: Metaphors can change our opinions in ways we don’t even realize

“What has the ability to influence your opinions, in some cases, even more than your own political party? A metaphor, as it turns out.”

Thanks to Smartbrief on Leadership for pointing me to this story

Frm Michael Wade: Plain Language

“One of my current consulting projects involves translating technical policies into plain language. I meet with a highly skilled team and ask a lot of ‘dumb’ questions meant to illuminate just what they really want to say.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn



Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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