The Writing Edge for Business Writers: 6/8/18

Jun 8, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to posts on book marketing.

From Penny Sansevieri: Here’s the One Thing in Book Marketing You’re Doing Wrong (and how to fix it)

“When it comes to selling more books, a lot of authors and publishers like to point to ‘discovery’ as being the program. And by discovery I mean: getting your books seen. The problem with that statement is that it’s not really true. Discovery is easy. I mean, you can get discovery six million times over. We had an author who once bought ad time ahead of a big movie and used all her book marketing dollars. How many books did she sell from that pricey ad? Not a one. In fact her book sales never spiked during her ad run at all.”

From Belinda Griffin: Hate Book Marketing? 4 Tips To Help You Change Your Mindset and Sell More Books

“But the reality of the author life is that you will have to market your book/s, however you choose to publish. In today’s article, Belinda Griffin examines how to change your mindset and embrace marketing as part of the creative journey.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele De Felippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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