You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.
You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on business storytelling.
From Beki Winchel: 4 storytelling lessons from 100 years of ‘The Hilton Effect’
“The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers.”
Thanks to Smartbrief on Leadership for pointing me to this story.
Here’s a link to my recent post titled “Do you use a writer’s notebook?”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.