You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.
Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling and how long your book chapter should be.
“As entrepreneurs, we’re all in a perpetual ‘competitive admissions’ game. Stories connect your customers to you.”
“Appealing to people’s emotions helps new ideas cut through the clutter.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.