Tag: Making Money

Your book is a blasting cap

  |   Writing A Book

Dynamite can create a huge explosion, but it’s hard to ignite dynamite all by itself. So you use a device called a blasting cap. It’s a small explosive that sets off a big explosion by igniting something like dynamite. Your knowledge is like dynamite Your knowledge is powerful stuff, but it’s like  »  Read More

Thinking about product development as you write your book

  |   Profit

A good time to think about the information products that will secure your future is while you’re writing your book. You can do that effectively if you ask product development questions every time you review your work. Ask product development questions whenever you review. Ask your product development questions after  »  Read More

3 Kinds of Information Products

  |   Profit

It takes work to create the content for an information product. Your objective is to get the maximum payoff possible from your development effort. You can do that if you put the same basic content in different products. Here are three kinds of products, based on the way they’re delivered. Digital Products Digital  »  Read More

Developing Products for Your Future

  |   Profit

A Sad Story You’d recognize his name. He’s an old friend and he’s had a successful career by many standards. He’s made a good income. He’s written a couple of books that provide him with an income stream. But he’s making most of his money from speaking and consulting. He’d like to  »  Read More

Advice from the Masters: Fairfax Cone

  |   Better Writing

Fairfax Cone was one of the great 20th Century copywriters. Two others that I’ve included on the masters list so far are Claude Hopkins and David Ogilvy. They mostly came from what we now call “direct response,” that part of advertising that knows to the penny what works and what doesn’t. If  »  Read More

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