Tag: Making Money

Developing Products for Your Future

  |   Profit

A Sad Story You’d recognize his name. He’s an old friend and he’s had a successful career by many standards. He’s made a good income. He’s written a couple of books that provide him with an income stream. But he’s making most of his money from speaking and consulting. He’d like to  »  Read More

Advice from the Masters: Fairfax Cone

  |   Better Writing

Fairfax Cone was one of the great 20th Century copywriters. Two others that I’ve included on the masters list so far are Claude Hopkins and David Ogilvy. They mostly came from what we now call “direct response,” that part of advertising that knows to the penny what works and what doesn’t. If  »  Read More

3/14/14: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to  »  Read More

Business blogging benefits even if you never get a new client

  |   Better Blogging

Harold Jarche says that his business would not exist without his blog. Other bloggers sell products through their blogs. With them, it’s easy to understand the business benefits of blogging. But what if you’re like Mary Jo Asmus who doesn’t sell product on her blog and has only gotten one new client in  »  Read More

Is blogging good for your business?

  |   Better Blogging

Will a blog bring you new, profitable business?  If you listen to Harold Jarche, the answer to that question is a resounding “Yes!” “My business would not exist without my blog. Period. Note that I live in Sackville, New Brunswick, Canada; population 5,000. I am 1,000 km away from the closest  »  Read More

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