Tag: Promoting A Book

What are the odds of writing a bestseller?

  |   Writing A Book

“Can you help me write a bestseller?” Not every prospective client asks me that out loud. But anyone who writes a book wants it to be a bestseller. What are the odds? Not very good. Depending on who’s counting there are 600,000 to 1,000,000 books published in the US in a year. Only a vanishingly small fraction makes  »  Read More

5/23/14: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to  »  Read More

6 things you must do to make your book a success

  |   Writing A Book

A successful book will make a positive difference in your business and your life. It can be the blasting cap that helps your knowledge explode into career success. But that won’t happen by accident. Here are six things you must do to create a successful book. Write something people will want to read If you’re  »  Read More

What’s a niche?

  |   Writing A Book

I own a Volvo. When it’s time for service, where will I take my car? I can take it to any number of service shops. Some are generalists. Others specialize in “foreign” cars. And a few specialize in Volvos. If I can, I want to take the car to a Volvo expert. That Volvo expert has a niche. The expert knows  »  Read More

2/28/14: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to  »  Read More

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