Tag: Promoting A Book

Promoting a Book: Blurbs and Your Book

  |   Profit

Full disclosure. I consider Bob Sutton both a friend and a great business book writer. When he comes out with a new book, I’ll check it out. Blurbs will have no impact on my buying decision. I remember when the blurbs, those short bursts of praise on the cover of a book, made a difference. All books were print books  »  Read More

Want to write a best seller?

  |   Writing A Book

Can you write a best seller?  Maybe. Some people who contact me want a guarantee that if they work with me, their book will become a best seller. The answer has to be “no.” Anyone who promises otherwise has something to sell you. Besides, it’s probably the wrong goal. If you’re planning to write a  »  Read More

11/15/13: The Writing Edge Picks of the Week

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on Max  »  Read More

9/27/13: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help. This week I’m pointing you to pieces on jargon, marketing experimentation  »  Read More

9/20/13: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help. This week I’m pointing you to pieces on how many cell phone owners use apps  »  Read More

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