Tag: Writing A Book

So you want to write a memoir?

  |   Writing A Book

It was a great night. We were having drinks on the deck and talking with friends. One of them turned to me and asked, “What will it take to get you to help me with my memoir?” What followed was what I call, “The Memoir Chat.” At least once a month, someone contacts me about help in writing their  »  Read More

Learning about writing a book from Overcoming an Imperfect Boss by Karin Hurt

  |   Writing A Book

Karin Hurt is a newly minted entrepreneur. She wrote Overcoming an Imperfect Boss because “I wanted to be able to have something tangible to weave into the PR of the launch of my new company.” If you’re thinking about writing a book, you can learn a lot from what Karin did right. Analyze the market Karin  »  Read More

The best or nothing

  |   Writing A Book

“Das Beste oder nichts.” That was Gottlieb Daimler’s motto. Mercedes Benz took it as their advertising slogan in 2010. Their translation is: “The best or nothing.” It’s a good motto for you if you plan to write a book. There are already too many crappy books in the world Some are poorly  »  Read More

6 things you must do to make your book a success

  |   Writing A Book

A successful book will make a positive difference in your business and your life. It can be the blasting cap that helps your knowledge explode into career success. But that won’t happen by accident. Here are six things you must do to create a successful book. Write something people will want to read If you’re  »  Read More

What’s a niche?

  |   Writing A Book

I own a Volvo. When it’s time for service, where will I take my car? I can take it to any number of service shops. Some are generalists. Others specialize in “foreign” cars. And a few specialize in Volvos. If I can, I want to take the car to a Volvo expert. That Volvo expert has a niche. The expert knows  »  Read More

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