Tag: Writing Tips

Good Writing Habits

  |   Better Writing

The power of habit Ovid may not have said it first, but he said it a very long time ago: “Nothing is stronger than habit.” If you want to write well consistently, you need to develop some good writing habits to help you. That way you’ll do good things the same way every time and produce a consistently  »  Read More

World Cup and Word Choice

  |   Better Writing

Today is the beginning of the 2014 World Cup and I’m feeling grateful that I don’t write about sports. That’s because I’d have to choose the word to describe the sport they’ll be playing in Sao Paulo today. The problem is that I’m an American. Same game, different names Americans call  »  Read More

Marketing Copy: Identifying the Benefits

  |   Better Web Copy

People buy products and services to make progress of some kind. The progress is the benefit. Your copy will be more persuasive and more powerful if you write benefit-rich copy.  In order to do that, you must be able to figure out what the benefits are. Questions to Ask about Your Product or Service The original version of  »  Read More

Advice from the Masters: Maya Angelou

  |   Better Writing

Maya Angelou’s body died yesterday. She lives in her writing. It is impossible for me to read her work without being moved. Over the years I became fascinated with her writing process and views on how to get the work done. Here are two quotes from Maya Angelou about writing. Savor them. Learn from them. “What I  »  Read More

Advice from the Masters: Thomas Mann

  |   Better Writing

Thomas Mann was a massively productive German writer. He was awarded the Nobel Prize for Literature. A great deal of his writing is about the inner life of a wrmassively productive German writeriter or artist. If you’re struggling with writing well, here’s a observation of Mann’s that should  »  Read More

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