Tag: Writing Web Pages

3 ways to make your case

  |   Better Writing

Why should anyone agree with you? Don’t just state your case. Support it. Here are three ways. Use surveys, statistics, and academic studies to provide expert proof. When you use this kind of support, be sure to cite the source. Tell stories and use examples that the reader can relate to. People project themselves  »  Read More

9/14/12: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help. This week I’m pointing you to posts on creating a product, making your blog  »  Read More

Blog Links: 5 tips for using links wisely

  |   Better Blogging

Back in the day, you only had what you put on the page. If there was an important concept or definition, you had a tough choice. You could explain it, which would slow down the readers who already knew what you were writing about. Or you could mention an off-page explanation and hope readers returned to your piece later  »  Read More

Book Recommendation: Words that Sell

  |   Better Writing

“Nothing happens until someone sells something” is as true today as it ever was. And an awful lot of selling happens through the written word, in marketing pieces and sales letters and on your web site. The odds are that you’re not a professional copywriter, but you still have to sell with written words  »  Read More

Idea Development Made Simple

  |   Better Writing

Developing an idea into a piece of writing is a challenge. It helps to understand the way the process works. Trust your brain. The human brain is nature’s connection-making engine. Take it easy. You’re more creative when you’re relaxed. Don’t believe that “I do my best work under  »  Read More

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