The Writing Edge for Business Writers: 11/4/16

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on publicity for authors, writing a book for Amazon, and the dark side of storytelling.

From Joel Friedlander: Publicity for Authors: My Interview with Dana Kaye

“Today I’m interviewing Dana Kaye, of Kaye Publicity. Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends. Since she just released her first book after spending years promoting other people’s books, I took this opportunity to spend some time with her to talk about publicity, branding, and marketing for indie authors. Here’s the video [40:19], and a transcript is below.”

From Melissa G. Wilson: How to Write a Book For Amazon

“Amazon Kindle Direct Publishing [KDP] is an easy, fast, and free way for an author or a publisher to keep control of their content while being able to publish books on a global scale. When the book has been completed, the publishing process takes less than 5 minutes to complete.”

From Jonathan Gottschall: Theranos and the Dark Side of Storytelling

“As the business world has hurried to get up to speed on storytelling, its advantages over other forms of communication and persuasion have been widely touted. But like any powerful tool, humans can wield stories for good or ill. It’s time to grapple with the dark side of story.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

jeffbullas.com

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus

Problogger

Becky Robinson’s Weaving Influence

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