Category: Better Web Copy

Your Web Site and the Curse of Knowledge

  |   Better Web Copy

Web sites take work. We spend a lot of time developing them and writing the copy. Then we throw the switch and assume that visitors will have an easy time understanding our message and doing the things we want them to do. Usually we’re wrong, at least a little bit. We’re on the inside so we understand exactly  »  Read More

A Formula for Profit-Building Web Pages

  |   Better Web Copy

If you’re a copywriter or a marketing student, you’ve probably heard of the AIDA formula. The formula was originally created by advertising pioneer E. St. Elmo Lewis in the Nineteenth Century to reflect four stages of selling. In the original and most common version of the formula, the letters stand for the  »  Read More

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