Category: Book Publishing

3 Reasons to Choose a Legacy Publisher

  |   Book Publishing

Is there any reason to publish with a legacy publisher anymore? Why not just self-publish and keep more money? Most of my clients are mid-career businesspeople who write a book to improve their reputation, fees, and business results. Most of them self-publish for the additional control and to get to market faster. But  »  Read More

Cutting Corners can Kill Your Book and Your Brand

  |   Book Publishing

A couple of weeks ago, I had a Zoom chat with a woman who wanted to write a book to help her business. Before we chatted, I checked out her website and her LinkedIn page. She seemed successful, mid-career, and ready to boost her brand with a book. She surprised me when one of her first questions was “How can I cut  »  Read More

From the Mailbag: Should I record my own audiobook?

  |   Book Publishing

Audiobooks are the fastest-growing segment of the digital publishing market. The Audio Publishers Association says audiobook sales have increased by double digits for more than seven years in a row. Those aren’t low double digits, either. In recent years, the growth has been more than 20 percent per year. Many people  »  Read More

Writing a Book: The Dan Poynter Principle

  |   Book Publishing

Dan Poynter was one of the very few people in the world who was a pioneer in more than one field. One of them was parachuting. In 1972, he released The Parachute Manual – A Technical Treatise on the Parachute, one of the early books on skydiving gear. He continued publishing parachuting books for the rest of his life  »  Read More

The Writing Edge for Business Writers: 4/14/17

  |   Book Publishing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more  »  Read More

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