The Economist has published a thoughtful essay on the future of the book, publishing, and authorship. One reason I like it so much is the historical perspective. The Adoption of Television In 1953, my father and mother purchased one of the first television sets in our town. The inspiration for this trend-setting move was » Read More
Category: Book Publishing
What’s a book to do?
I’ve been a guest on Jim Blasingame’s Small Business Advocate show for more than a decade. I enjoy the banter, but a big reason I keep going back is that Jim is one of my friends who kickstarts my thinking. On a recent show, he did it with a question. What’s the future of the book when information is on » Read More
Self-Publishing: Two books that will help
When clients ask me about self-publishing, I point them to two books. APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch does a great job of covering the opportunities and pitfalls. You’ll get as good an overview as possible of a fast changing area of business. APE will give » Read More
Self-Publishing: 2 Times it Makes Sense
Once upon a time, if you wanted to have a book published, the only sensible choice was going with a traditional publisher. You could publish your own book, but that would come with the stigma of “vanity publishing.” Those days are gone for most business authors.. Today, most authors can self-publish, but that » Read More
Self-Publishing means you’re the publisher
When you decide to self-publish, you’ve committed yourself to becoming the publisher of your book. Publishers do a lot of things. Here’s a partial list. Edit the manuscript (more than once) Design the cover Design the inside of the book Lay out the book Arrange for printing Arrange for getting the book into » Read More