Category: Profit

Making Money from A Book: Six Thoughts about Business Book Covers

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No matter what you’ve heard, people judge a book by its cover. When a potential reader sees the cover of your book, he or she decides whether to find out more about your boot. It doesn’t matter if your cover design costs $100 or $1,000. It also doesn’t matter if the cover design has won awards, or if your aunt Susie  »  Read More

Book Promotion: 3 Phases for Success

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Once upon a time, long, long ago, in the very galaxy we inhabit, books went out of print. Those times might as well be ancient history. If you publish a book today, it’s likely to be available for years. Promote your book as long as it’s available. Here are the three phases of eternal book promotion. Boom When your  »  Read More

Making Your Book a Success: A Suggestion from Dan Poynter

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Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies based on his advice. Recently, I was talking to a current client about how many books to print, when I found myself sharing one of those memorable Poynter pointers. Give Away A  »  Read More

Promoting Your Book: Marketing Never Ends

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Here’s how it worked in the old days. When your book came out, you wanted to make a great big splash and lots of sales. If you could do that, your publisher might put your book on their “back list.” If that happened, your book would continue to sell. If it didn’t, your book might take its place in your list of  »  Read More

The Writing Edge for Business Writers: 9/1/17

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the  »  Read More

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