"Authorpreneurship" was the title of an article in the Economist that included this: "Standing out as a book writer today requires more than a...

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Books don’t sell books

The headline in the Detroit Free Press tells of a hope that many have had: "Self-published author aims to make writing pay." Here's a summary of the...

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Writing Slogans

"When it rains, it pours." Recognize that? Morton Salt has been using that slogan since 1913. It's one of the Top Ten Advertising Slogans of 20th...

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