When I was going to school, you could not escape without reading at least one of Charles Dickens twelve novels. Over the course of high school and...
Profit
The staying power of a great product
I love "The Shawshank Redemption," and so do a lot of other people. It's number one on IMDB's list of the top 250 films. But as much as I love that...
Thinking about product development as you write your book
A good time to think about the information products that will secure your future is while you're writing your book. You can do that effectively if...
3 Kinds of Information Products
It takes work to create the content for an information product. Your objective is to get the maximum payoff possible from your development effort....
Developing Products for Your Future
A Sad Story You'd recognize his name. He's an old friend and he's had a successful career by many standards. He's made a good income. He's written a...
Making Sense of Books on Social Media
If you want to promote yourself and your book today, you have to use social media. That's good advice, except it's long on the big picture and short...
Best sellers that aren’t on any list
Some of the world's bestselling books aren't on any "best seller" list and aren't ranked on Amazon. All they are is profitable. In the early 1970s a...
Promoting a Book: Blurbs and Your Book
Full disclosure. I consider Bob Sutton both a friend and a great business book writer. When he comes out with a new book, I'll check it out. Blurbs...
Content wants to be profitable
When Roger Ebert died he was praised in dozens of articles and posts. I thought that the most interesting one came from David Carr, the media...
Promoting a Book: Best Sellers
There are days when it seems like every book is a best seller and every author is a "best-selling" author. Then you read an article like, "Authors...