Category: Profit

The Writing Edge for Business Writers: 2/27/15

  |   Profit

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to  »  Read More

Authorpreneurship

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“Authorpreneurship” was the title of an article in the Economist that included this: “Standing out as a book writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well, thinking strategically about their brand, and marketing themselves and their  »  Read More

Don’t let author fatigue sabotage your success

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Author fatigue, the silent success killer Writing a book is hard work. When you finish the writing and the editing, it’s natural to feel that you deserve a rest. That’s author fatigue and it’s killed a lot of author success. If you let up now, all the hard work you put into your book may go to waste  »  Read More

Will the online course be the new book?

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“The online course is the new book.” Brian Clark said that. Brian is a savvy guy, so when he says something, I pay attention. The comment came as part of a podcast titled “David Siteman Garland on the Infinite Scalability of Online Courses.” Follow the link to listen to the podcast and read the show  »  Read More

Books don’t sell books

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The headline in the Detroit Free Press tells of a hope that many have had: “Self-published author aims to make writing pay.” Here’s a summary of the story. “More and more people are paying to have their words, illustrations and photographs printed, and then they trying to earn their money back —  »  Read More

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