In 2007 Art Petty and Rich Petro published Practical Lessons in Leadership. When I reviewed the book, I called it “This is the best practical book on leadership that I’ve read in at least twenty years.” I’ll stand by that judgment.
Since then Art and I have become friends. When he was considering collecting several of his Leadership Caffeine blog posts into a book, he asked me what I thought. I told him that I thought it was a bad idea. He showed me that it was a good idea if you did it right.
Naturally, I had to ask him for one piece of advice for anyone setting out to write a business book. Get your pencils ready. Here it is.
“Know what problem you are trying to solve for your reader. No one cares how smart you are…they care that you can help them solve a very real problem.”
For more of Art’s practical wisdom, subscribe to his Management Excellence blog.
Want more? Check out the complete list of Advice from the Masters posts
There are no comments yet, why not be the first to leave a comment?