I just had a marketing call from one of those companies that promise to “make it easy to create your book.” If you want just something between covers, maybe they can deliver on that promise, but if you want to create a great book with your name on the cover, there are no shortcuts.
Great books are the product of thought and care and feedback and revisions. None of those things happen quickly.
Anyone who tells you that there’s a shortcut or an easy way to write a great book and market it well is either delusional or trying to sell you something.
You don’t have to take my word for this. Read Cali Yost’s great post, “Why I Disconnected to Write My Book.” It inspired me to write “Cali’s Writing Cave.”
What comes after the writing is done takes time and effort, too, though you can hire more help there. Read the post Whitney Johnson and Bob Moesta wrote on “Procrastination is Essential to Innovation.”
It’s really one of the basic laws of life. Good things, and great things, take time and attention.
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