Nothing.
That’s right, no matter how great a book you write, it won’t do a thing for you. You must do it all yourself. Here are four things you must do to reap the benefits of writing a book you can be proud of..
Write the Best Book You Can
Your book must deliver value for you and your readers. It must solve a problem or answer a question for a specific group of people, so their life or business is better afterwards. Pick a topic you’re passionate about so you’re willing to do the work and dig out the facts and stories you need.
Make the Presentation as Good as the Contents
Your book should have solid research, good stories and examples, and explicit learning points. It should be easy to read. Use simple vocabulary and simple prose. Include charts, graphics, and exercises to help readers put your ideas to work.
Promote It Till You Puke
When the writing’s done, you’re not. You need to build your reach well before you release your book. You need a strong launch and follow-up marketing.
Keep Promoting It and Developing It
Your message may be familiar to you. You may even be a little sick of it. But you need to keep working to refine the material. Create material around your book to increase your revenue streams. That’s why you need to write about a topic you’re passionate about.
Luck Happens
You’re going to have luck. You don’t know if it will be good or bad. It’s your challenge to make the most of it.
It’s simple, but it’s not easy. Write the best book you can. Promote it till you puke. Keep refining your material and developing products around the book. You’ll have some luck. Make the most of it whether it’s good or bad.
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I’m Wally Bock. I help mid-career authors create a business book they’re proud of without going crazy or shredding important relationships. I’m a player coach. I use a mix of coaching, developmental editing, and writing to help you create a book you’re proud of that accomplishes your goals. Contact me to discover whether writing a book is right for you.
