People judge your content by the quality of your editing

Jul 18, 2012 | Better Blogging

There are two kinds of business bloggers in the world. There are those who have editors and those who don’t. Most of us don’t.

That may not seem like a big deal until you publish a blog post with a massive, neon-green, look-at-me-I’m-an-idiot typo. Trust me, you do not want that to happen to you. Here’s why.

Readers will rarely tell you about a typo. Sometimes they read right past them, seeing what should be there. Other times, they simply don’t think that it’s their job to clean up your copy.

Some readers will judge the content of your post by the quality of your editing. For them, getting subject-agreement wrong is the same thing as getting your facts wrong.

The rule is simple. Your editing has to be as good as your content.

Here are three ways to make that happen. I assume that you will do all of this yourself.

Build review into your process. Allow time for your piece to cool. Then edit it. Then edit it again.

Read your post aloud. It’s amazing what you hear when you do that.

Use the available grammar and spell-checking tools.

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