How to tell a story to your kids or your customers

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Stories are magical. We’ve been using them to tell each other about interesting things and teach important lessons since we first crawled out of caves. If you want to communicate effectively, stories are your best medium. There’s an awful lot that’s been written about great storytelling, but it really turns out to be  »  Read More

The Writing Edge for Business Writers: 6/23/17

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more  »  Read More

Book recommendations for business leaders: 6/22/17

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Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This is about the “read a lot” part. I include reading lists and book reviews that will help you do business more effectively and write better for business. In this post, I point you to reviews of  »  Read More

Advice from the Masters: Ken Metzler

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Ken Metzler was a professor of journalism at the University of Oregon for many years. He wrote several books that were used as journalism textbooks, including one about interviewing. I didn’t know anything about Metzler or his work until I came across his name in Jack Hart’s excellent book, Storycraft: The Complete  »  Read More

6 Challenges for First-Time Business Book Authors

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Writing a business book is a big project. It takes hard work over months, and perhaps years, to get the job done right. But hard work isn’t the only thing that it takes to write a great business book. There is writing technique and learning how books come together. There will be the discomfort that comes with growing and  »  Read More

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