Category: Writing A Book

Writing a Book: Great Writers Publish

  |   Writing A Book

Grant isn’t his real name, but that’s what I’m going to call him, and he was one of the smartest clients I ever had. That’s saying a lot, because my clients are really smart people. Grant and I did a lot of work together. Grant is a powerful original thinker. Of all the people I’ve worked with in my life, Grant  »  Read More

Writing a Book: Why writing an okay book isn’t okay

  |   Writing A Book

The call started out fine. The man I was talking to was interested in getting some help to write a book that would boost both his reputation and his consulting fees. He checked out my website and looked at a couple of the books I’d helped others write, and he wanted to talk about working together to get his book done. I  »  Read More

Hail to the Semi-Pro Writer

  |   Writing A Book

Our word “amateur” comes from the Latin for “love.” That’s why we use it for somebody who loves what they do, even though they may not get paid for it. My friend and client, Rod Santomassimo is an amateur lacrosse player. That’s a picture of him playing the sport he played passionately in high school, at  »  Read More

Writing a Book: The Peshtigo Principle for Authors

  |   Writing A Book

Quick, what was the most devastating fire in American history? If you answered the Great Chicago Fire that started on August 8, 1871, you’re wrong. It wasn’t even the most devastating fire that week. While the Great Chicago Fire was burning, an even more horrific fire was raging 250 miles to the north, around  »  Read More

Writing a Book: Use AIDA to make your book sing

  |   Writing A Book

For decades, marketers have used the AIDA formula to craft persuasive marketing copy. It has nothing to do with opera. The letters stand for Attention, Interest, Desire, and Action. You can use those letters with some slightly different meanings to craft excellent book chapters. Both formulas work because they take  »  Read More

← Older Posts