The Law and Order Rule for Business Bloggers

Nov 7, 2011 | Better Blogging

The first Law and Order television show went on the air in 1990 and one episode followed another for twenty years. There are 456 Law and Order episodes out there on DVD and re-runs and every one of them stands alone.

Whether you’re a long-time fan or a Law and Order virgin, you can watch any show and get the whole story. You don’t need to see any other episodes. Your blog should work the same way.

Every blog post should stand alone. Series are fun to write, but readers will rarely click back to find out what you said in previous posts. They’ll leave instead.

You may have posted several times on the topic you’re blogging about today. Link to those posts in an “Additional Resources” list at the end of today’s post. Make them an extra benefit, not some kind of extra work necessary to understand today’s post.

Bottom Line

Every blog post should stand on its own.  It worked for Law and Order and it can work for you.