12/21/12: The Writing Edge for Business Writers

Dec 21, 2012 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help. This week I’m pointing you to pieces on the author’s notebook, learning from email marketers, and digital publishing predictions for 2013.

From Suw Charman-Anderson: The Author’s Notebook
“I’ve long been in the habit of going nowhere without a notebook, but it’s only recently that I’ve started to think about how I actually use notebooks and realised that with a few simple changes I could get a lot more out of them. The epiphany came when I read Masukomi’s three part series of blog posts on The Entrepreneur’s Notebook (part 2, part 3) and realised that I was being horribly inefficient.”

From Alana Bender: Get More Blog Readers Using Lessons from Email Marketers
“Bloggers could probably stand to learn a few marketing tips from email marketers. For years, email marketers have used all kinds of demographic email lists to build up customer bases. They’ve created lists aimed at women aged 40-plus, with kids, driving a family car, and working part-time from home. And there’s a list targeted to reaching those professionals who work in a particular field of industry or service. Another list for guys in their 20’s who are single and spend $500 a year on electronic devices. Acquiring or developing these lists is the first step for a good email marketer. But it takes a bit more than that”

From Jeremy Greenfield: Ten Bold Predictions for Ebooks and Digital Publishing in 2013
Seeing as though 2012 is just about over, we’ve gathered more publishing experts to predict what extraordinary events are to come in book publishing in 2013.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Anna DeStefano’s Paper.li Newspapers