12/7/12: The Writing Edge for Business Writers

Dec 7, 2012 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on marketing your book, focusing on the reader, guest blogging, and de-risking book publishing.

From the Savvy Book Marketer: Using the Before, During, and After Technique to Market Your Book
“In today’s guest post, book publishing and marketing expert Lynne Klippel shares her terrific advice for developing a book marketing plan.”

From Writer’s Digest: How to Write a Personal Essay with a Focus on Readers
“Powerful, surprising, and fascinating personal essays are also “reader-friendly essays” that keep the reader squarely in focus. So how do you go about writing one? In this excerpt from Crafting the Personal Essay, author Dinty W. Moore shares a variety of methods for crafting an essay that keeps the reader’s desires and preferences in mind, resulting in a resonate and truly memorable piece.”

From Joseph Oni at BloggingPro: 10 Guest Blogging Rules You Must Obey
“Guest blogging is all the rage these days. Two years ago when I started guest blogging, very few people were doing it and a guest post on an A-list blog is guaranteed to result in around 200 – 1000 visitors; sometimes more.”

From Steven Rosenbaum at Tools of Change for Publishing: How to de-risk book publishing
“The nature of book publishing is changing, in ways big and small. In fact, the very nature of what a book ‘is’ is shifting. But that’s not what I’ve been thinking about these past few days. No, my exploration today is about authors – and what the author of the future needs to do in order to be good partners with their publisher.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Anna DeStefano’s Paper.li Newspapers