2/28/14: The Writing Edge for Business Writers

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on blogger book reviews and creating sticky copy.

From Hugh Anderson: Book Marketing: Why Blogger Reviews are Essential
“Tapping into the people that have reach into your target audience to talk about your product. And it is only going to grow as the move to researching every purchase on the Web grows. To the younger generation – ‘digital natives’ – it is all they know. So, as an author, how do you tap into this huge opportunity?”

From Rosie Barry-Scott: 4 Ways to Create Sticky Content
“You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. Sticky content, after all, is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home branding.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World


Becky Robinson’s Weaving Influence

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