You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on engaging online content and SEO and three effective corporate blogs.
From Jayson DeMers: Why Engaging Online Content Is a Must for SEO
“As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content on your website shows the search engines — as well as increasingly savvy customers — that your company is active and is a source of industry information.”
From Matt Everard: 3 Top Corporate Blogs to Inspire You
“Company blogs are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – some businesses manage their online presence more successfully than others.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.